Veermakers, a Scandinavian interiors brand, has opened its first permanent showroom in Paris' vibrant Marais district, marking a significant milestone for the brand. This move is not just an expansion strategy but a strategic decision rooted in the brand's core values and the unique Parisian design culture.
A Fusion of Scandinavian and French Aesthetics
Veermakers, founded by Louise Liljencrantz alongside K.F.K. Cabinet Makers and interior designer Kristin Rudenstam, specializes in made-to-order furniture, lighting, and objects that embody timelessness and authenticity. The brand's design philosophy is a harmonious blend of Scandinavian simplicity and French elegance, with a strong emphasis on craftsmanship and quality.
The Marais Showroom: A Gallery-Meets-Private Residence Experience
The new showroom, open by appointment, is a carefully curated space that combines furniture, architecture, and art, creating an immersive environment. Liljencrantz's vision was to design a place that feels lived in, a calm backdrop that allows the pieces to speak without competing for attention. This approach is a departure from traditional showrooms, emphasizing the importance of context in understanding furniture.
Showcasing Signature and New Designs
The showroom features a range of Veermakers' signature designs, such as the SSU coffee table, MAR dining table, SKS side table, and Strict bar stool. It also introduces new pieces like the Yoshino wall lamp, Hoovs side table, and Set, the brand's first upholstered dining chair. Recent additions include the Reed library table and Pin console, along with lighting and objects that complete the Veermakers universe.
A Bespoke Kitchen and Built-in Sofa for a Seamless Feel
The showroom's seamless, lived-in feel is enhanced by a bespoke kitchen and built-in sofa, adding a sense of practicality and comfort. An exhibition of oil-on-canvas interpretations of the Swedish archipelago by Swedish artist LG Lundberg further enriches the space, bringing a touch of Scandinavian clarity and warmth to the Parisian setting.
A Meeting Point of Design Traditions
Liljencrantz's admiration for Lundberg's work is evident, as the artist's rich, colorful pieces bring a distinctly Scandinavian presence to the Parisian space. This fusion of Scandinavian and French design traditions is a key aspect of Veermakers' appeal, combining clarity with warmth and elegance.
Conclusion: A Natural Step Towards Global Recognition
The Marais showroom is more than just a physical space; it's a strategic move that aligns with Veermakers' values and the Parisian design culture. By opening this permanent space, the brand is not just expanding its reach but also solidifying its position as a leading player in the global design industry, bridging the gap between two seemingly disparate design traditions.
